WLDB 1490 Atlantic City
The lobby entrance to WLDB studios on
the eleventh floor of the
Atlantic City Senator Hotel is inviting
and comfortably appointed.
ATLANTIC CITY'S NEWEST
RADIO VOICE .... REMOTE CONTROLLED
Atlantic City, New Jersey
has a new radio voice - WLDB - owned and operated by Leroy and Dorothy Bremmer. The station
is a fine example of progressive management and planning, combining the best
in technical equipment with efficient, close-knit teamwork.
Efficiency of operation is
the keynote at WLDB. The studios, located on the eleventh floor of the Senator
Hotel, one of the area's largest and best known hotels, overlook the city
and the world-famed beach area. From the windows, a million dollar panorama
of the "World's Playground" meets the eye. The transmitting facilities are located on
the edge of the city, in a less-congested area, and are operated entirely by remote
control by means of the RCA BTR-5A Remote Control Equipment. This equipment,
installed on the RCA BTA-250M transmitter, permits studio personnel to supervise
the transmitter operation continuously as well as providing the necessary
John F. Moore, Station Manager, demonstrates
operation of RCA RT-11B tape programming
The WLDB studios are designed
for "finger-tip" efficiency. Excellent planning has provided a control and studio
layout which lends itself to simple, straightforward operation with a minimum
of complication. Three turntables are used, two RCA BQ-2A three-speed 16-inch
turntables and, as an auxiliary unit, and RCA BQ-1A two-speed turntable.
The smaller BQ-1A turntable is in regular use for recorded jingles, spots
Ken Mendelsohn, announcer "on mike" is
surrounded with the finest RCA studio
The use of the full-size
RCA BC-2B Consolette permits maximum flexibility of operation, in that a full
range of facilities is available to the operator. The ease of operation inherent in
the design of the BC-2B is important, says Mr. Bremmer, since the announcer operates
the control board during most of the operating day. The RCA RT-11B professional
tape recorder is located directly to the rear of the control position, which
permits immediate access by the announcer or engineer, who may change tapes without
leaving the control board. The station makes considerable use of tape
recording, and also has available a (Magnecord) PT6-JAH portable recorder which
is used for field interviews, re-broadcasts and the like.
William Stringer, Jr. cues Dave Van Sant
for newscast on RCA 44BX mike.
Dick Brewer gives the commercial on RCA
with control at BC-2B Consolette.
Left to right: Mrs. Dorothy Bremmer and
station owners, with John Moore, Station
Although Atlantic City is
thought of primarily as a resort city, WLDB is not programmed as a "resort-town"
station. Instead, Mr. and Mrs. Bremmer have planned a type
of program schedule which appeals to visitors and permanent residents alike.
Instead of featuring "pop" tunes, or classical selections, or any other
single type program, a well-balanced selection of musical fare, augmented
by a judicious choice of local and national news, sports, and public interest
features presents WLDB's listeners with year-'round entertainment. The program
policy is intended to build a loyal audience which will continue to listen
with interest throughout the day and evening, rather than tune from station to station
in search of variety. "Block Programming" techniques are used, supplemented by
a selection of programs from the Mutual Network.
Remote-control transmitter house and Stainless
tower. Tower is insulated at base
and is approximately
a quarter-wave length on 1490 kilocycles.
THE TRANSMITTER AND ANTENNA
The transmitter is housed
in a small, simple cinder block structure some thirty feet from the base
of the 150-foot guyed, insulated tower. The tower base rests upon
a 65-foot wooden piling sunk into the sand. This is, according to the
Bremmers, the only guyed-type broadcast tower in Atlantic City, and represents
a considerable engineering advance over previous techniques. It had been considered
to be essential that self-supporting towers be used in Atlantic City due to the soft,
sandy foundation soil typical of Absecon Island, upon which Atlantic City is located.
The tower, which was designed and erected by Stainless, Inc. of North Wales, Pennsylvania,
is so constructed that an additional 100-foot section may be added at a future date,
which would provide a 250-foot radiating structure. An excellent ground-radial
system of all-new No. 10 copper wire in conjunction with the radiating structure
provides more-than-adequate signal strength -- reaching distant communities.
Base of tower with line terminating unit
and tower lighting choke (right).
RCA BTA250M, 250 watt transmitter (left)
with RCA BTR-5A remote-control rack (right)
constitute the unattended remote-control
Remote transmitter building 12'x18'x8'
lines and remote telephone line entering
A DEPENDABLE REMOTE-CONTROL
The BTR-5A Remote Control
Equipment in use at WLDB permits the entire transmitter installation to be supervised
and operated from the studio site, with only occasional visits to the transmitter building
for routine maintenance. At the transmitter site the control portion of the BTR-5A
installation is located in a cabinet rack which stands next to the BTA-250M transmitter,
while the various actuators, meter shunts, relays and so forth are mounted on the
transmitter itself. For ease of operation and maintenance the frequency and modulation
monitors were permitted to remain at the transmitter site, thereby making them readily
available to the Chief Engineer when he visits the transmitter for routine maintenance.
The meter readings of the monitors are transferred to the studio through two of the
BTR-5A circuits. The BTR-5A permits the operator to read the transmitter plate voltage,
plate current, antenna current and filament voltage, in addition to the previously-mentioned
monitor readings. In addition, one circuit is available to indicate the current in the
tower lighting circuit. The operator can control the tower lights, transmitter a-c power,
filament voltage, and plate voltage, and can also reset the circuit breakers in the
transmitter. The d-c control and metering circuits require only two low-cost control
lines to the transmitter site, and the installation is impervious to sudden surges
of voltage in the lines caused by lightning or static discharges. The WLDB tower
has been struck by lightning several times without any loss of air time, and without
affecting the remote control installation in any way. On one occasion, WLDB was
the only station in Atlantic City to remain on the air during a severe storm.
According to the Bremmers the BTR-5A installation, in conjunction with the equipment
it controls, has proven itself completely and they rely on it to the full extent.
WLDB has set an interesting style with its efficient remote-control Radio Broadcast
This is a reprint of an article from
RCA Broadcast News, 1955
Here are some WLDB things I found in my
collection ... click for the pictures:
Before WLDB !
About WLDB's Gates Spot Tape (Mid-60's)
RCA 77DX mike mini-replica with WLDB Flag
An actual un-cashed paycheck from WLDB
(Mrs. B. paid us in ca$h, we were supposed to endorse the check and return it as a receipt, I kept this one !)
WLDB Jingles - record label !
250 watt transmitter remote control legend card
(above actually appears in one of the photos ! can you find it ?)
WLDB logo from an envelope